Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("you," "your," or "User") and Syndicates LLC, doing business as TrueNorth AI ("TrueNorth," "we," "our," or "us"). By creating an account, accessing, or using the TrueNorth platform at truenorth-enterprises.co and all related services, APIs, and documentation (collectively, the "Service"), you agree to be bound by these Terms.

If you are using the Service on behalf of a company, organization, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms, and "you" refers to both you individually and the entity you represent.

If you do not agree to these Terms, you must not access or use the Service.

2. Description of Service

TrueNorth AI is a software-as-a-service ("SaaS") platform that provides AI-powered advertising intelligence for direct-to-consumer ("DTC") brands. The Service includes, but is not limited to:

• AI ad performance scoring and creative fatigue prediction.
• Cross-platform campaign analytics and reporting (Meta, Google, TikTok, LinkedIn).
• Budget autopilot with automated rule-based optimization.
• Competitor ad tracking and AI-powered competitive analysis.
• Performance forecasting with confidence intervals.
• AI chat assistant for campaign strategy and creative briefs.
• Team collaboration, audit logging, and workspace management.

The Service is provided on a subscription basis with tiered pricing plans (Core, Pro, Command). Feature availability varies by plan as described on our pricing page.

3. Account Registration and Security

To access the Service, you must create an account by providing accurate, current, and complete registration information. You agree to update your information promptly if it changes.

You are solely responsible for:

• Maintaining the confidentiality of your account credentials (email and password).
• All activities that occur under your account, whether or not authorized by you.
• Notifying us immediately at [email protected] if you suspect unauthorized access to your account.

You must verify your email address before accessing the full platform. We reserve the right to suspend or terminate accounts with unverified email addresses after 30 days. You must be at least 16 years old (or the age of digital consent in your jurisdiction) to create an account.

4. Subscription Plans, Billing, and Payments

4.1 Subscription Plans

The Service is offered under multiple subscription tiers. Current plans, pricing, and feature availability are listed on our pricing page and may change from time to time. We will provide at least 30 days' written notice to existing subscribers before any price increase takes effect.

4.2 Free Trial

We may offer a free trial period at our discretion. At the end of the trial, you must subscribe to a paid plan to continue using premium features. We reserve the right to modify or discontinue free trials at any time.

4.3 Billing and Auto-Renewal

By subscribing to a paid plan, you authorize us (via our payment processor, Stripe, Inc.) to charge your designated payment method on a recurring basis (monthly or annually, depending on the plan you select). Subscriptions automatically renew at the end of each billing cycle unless you cancel before the renewal date.

4.4 Cancellation

You may cancel your subscription at any time through the Billing section in your account settings or by contacting us. Cancellation takes effect at the end of the current billing period. You will retain access to paid features until the end of the period you have already paid for.

4.5 Refund Policy

All fees are non-refundable except as required by applicable law. If you believe you have been charged in error, contact us within 14 days of the charge at [email protected], and we will review your request in good faith.

4.6 Taxes

All prices are exclusive of applicable taxes (sales tax, VAT, GST, etc.) unless otherwise stated. You are responsible for paying any taxes imposed on your subscription by your jurisdiction. We will collect and remit taxes where we are legally required to do so.

5. Acceptable Use Policy

You agree to use the Service only for lawful purposes and in accordance with these Terms. You shall not:

• Violate any applicable local, state, national, or international law or regulation.
• Infringe upon or misappropriate the intellectual property rights of any third party.
• Upload, transmit, or distribute any malicious code, viruses, worms, or other harmful software.
• Attempt to gain unauthorized access to the Service, other user accounts, or any related systems or networks.
• Use automated scripts, bots, scrapers, or crawlers to extract data from the Service without our prior written consent.
• Resell, sublicense, lease, or redistribute the Service or any portion thereof to any third party.
• Use the Service to send unsolicited communications (spam) or for any purpose unrelated to advertising intelligence.
• Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Service.
• Interfere with or disrupt the integrity or performance of the Service or its underlying infrastructure.
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity.
• Use the Service in a manner that could damage, disable, overburden, or impair our servers or networks.

We reserve the right to investigate and take appropriate action against anyone who, in our sole discretion, violates this section, including removing content, suspending or terminating accounts, and reporting violations to law enforcement.

6. Third-Party Integrations and Data

The Service allows you to connect third-party advertising platforms (including but not limited to Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads). By connecting these integrations, you:

• Grant TrueNorth permission to access, retrieve, and process data from those platforms on your behalf using the credentials and permissions you provide.
• Represent and warrant that you have all necessary rights, permissions, and authority to share this data with us and that doing so does not violate the terms of service of those third-party platforms.
• Acknowledge that TrueNorth is not responsible for the availability, accuracy, or completeness of data provided by third-party platforms, and that changes to third-party APIs may temporarily affect Service functionality.

You may disconnect any integration at any time through the Integrations page. Upon disconnection, we will cease collecting new data from that platform, though previously collected data may be retained in accordance with our Privacy Policy.

7. AI-Generated Content and Outputs

The Service uses artificial intelligence and machine learning models to generate ad scores, performance predictions, competitor analyses, creative briefs, chat responses, and other outputs ("AI Outputs"). You acknowledge and agree that:

• AI Outputs are informational only. They are not guarantees of advertising performance, revenue, or return on ad spend. You should exercise independent judgment before making business decisions based on AI Outputs.
• AI Outputs may contain errors. AI models can produce inaccurate, incomplete, or misleading results. TrueNorth makes no warranty regarding the accuracy, reliability, or completeness of any AI Output.
• You are responsible for your use of AI Outputs. TrueNorth shall not be liable for any losses, damages, or adverse outcomes resulting from your reliance on AI Outputs.
• Your data is not used to train third-party AI models. Data sent to our AI providers is used solely to generate responses for you and is not retained by those providers for model training purposes.

8. Intellectual Property

8.1 Our Intellectual Property

The Service, including its software, algorithms, AI models, user interface design, documentation, branding, trademarks, and all related intellectual property, is owned by Syndicates LLC and protected by U.S. and international intellectual property laws. Nothing in these Terms grants you any right, title, or interest in our intellectual property except the limited license described below.

8.2 License to Use the Service

Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service for your internal business purposes during the term of your subscription.

8.3 Your Data

You retain all ownership rights in the data you input into the Service ("Your Data"). By using the Service, you grant us a limited, non-exclusive, worldwide, royalty-free license to use, process, store, and display Your Data solely as necessary to provide, maintain, and improve the Service. This license terminates when you delete Your Data or close your account, subject to our data retention obligations.

8.4 Feedback

If you provide us with feedback, suggestions, or ideas regarding the Service ("Feedback"), you grant us an irrevocable, perpetual, worldwide, royalty-free license to use, modify, and incorporate that Feedback into the Service without any obligation to you.

9. Disclaimers

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

• IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
• WARRANTIES THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
• WARRANTIES REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF ANY AI-GENERATED INSIGHTS, SCORES, PREDICTIONS, OR RECOMMENDATIONS.
• WARRANTIES THAT THE SERVICE WILL MEET YOUR SPECIFIC REQUIREMENTS OR ACHIEVE ANY PARTICULAR ADVERTISING RESULTS.

Some jurisdictions do not allow the exclusion of certain warranties. In such jurisdictions, the above exclusions apply to the fullest extent permitted by law.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

• IN NO EVENT SHALL TRUENORTH, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
• OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES YOU PAID TO US IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

These limitations apply regardless of the theory of liability (contract, tort, strict liability, or otherwise) and even if any limited remedy fails of its essential purpose. Some jurisdictions do not allow the limitation of certain damages; in such jurisdictions, our liability is limited to the fullest extent permitted by law.

11. Indemnification

You agree to indemnify, defend, and hold harmless TrueNorth, Syndicates LLC, and their respective officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Your use of the Service or any activity under your account.
• Your violation of these Terms or any applicable law or regulation.
• Your infringement of any intellectual property or other rights of any third party.
• Your Data or any content you submit, post, or transmit through the Service.
• Your connection of third-party ad platforms without proper authorization.

12. Termination

12.1 Termination by You

You may terminate your account at any time by cancelling your subscription and contacting us to request account deletion. Upon termination, your right to use the Service ceases immediately (or at the end of your current billing period, if you have a paid subscription).

12.2 Termination by Us

We may suspend or terminate your account and access to the Service at our sole discretion, with or without notice, if:

• You breach any provision of these Terms.
• You engage in fraudulent, abusive, or illegal activity.
• Your payment method fails and is not updated within a reasonable period.
• We are required to do so by law or regulatory order.
• We discontinue the Service (with at least 60 days' notice to active subscribers).

12.3 Effect of Termination

Upon termination: (a) all licenses granted to you under these Terms immediately terminate; (b) you must cease all use of the Service; (c) we may delete your account data after 30 days, subject to our data retention obligations under applicable law; (d) Sections 8 through 16 of these Terms survive termination.

13. Dispute Resolution and Arbitration

13.1 Informal Resolution

Before filing any formal dispute, you agree to first contact us at [email protected] and attempt to resolve the dispute informally for at least 30 days.

13.2 Binding Arbitration

If the dispute is not resolved informally, you and TrueNorth agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved by binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. The arbitration shall be conducted in English, and the seat of arbitration shall be in the State of Delaware, United States. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

13.3 Class Action Waiver

YOU AND TRUENORTH AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. The arbitrator may not consolidate more than one person's claims and may not preside over any form of class or representative proceeding.

13.4 Exceptions

Notwithstanding the above, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the actual or threatened infringement of intellectual property rights. Claims for small claims court relief may also be brought in any court of competent jurisdiction.

14. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict-of-law provisions. To the extent that arbitration is not applicable, you consent to the exclusive jurisdiction of the state and federal courts located in Delaware for the resolution of any disputes.

15. General Provisions

15.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and TrueNorth regarding the Service and supersede all prior agreements, understandings, and communications, whether written or oral.

15.2 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

15.3 Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by an authorized representative of TrueNorth.

15.4 Assignment

You may not assign or transfer these Terms or your rights under them without our prior written consent. We may assign these Terms without restriction, including in connection with a merger, acquisition, or sale of assets.

15.5 Force Majeure

TrueNorth shall not be liable for any failure or delay in performing its obligations under these Terms due to circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, pandemics, war, terrorism, labor disputes, power failures, internet outages, or third-party service disruptions.

15.6 Notices

We may provide notices to you via email (to the address associated with your account), in-app notifications, or by posting on the Service. You may provide notices to us by emailing [email protected]. Notices are deemed received when sent by email or when posted on the Service.

16. Changes to These Terms

We reserve the right to modify these Terms at any time. If we make material changes, we will provide at least 30 days' notice via email or a prominent notice on the Service before the changes take effect. Your continued use of the Service after the effective date of the revised Terms constitutes your acceptance of the changes. If you do not agree to the revised Terms, you must stop using the Service and cancel your subscription.

17. Contact Information

If you have questions about these Terms, please contact us: